rewaa Website
Rewaa offers cutting-edge solutions for seamless accounting, inventory, sales, and payments management and an all-in-one platform.
Contribution
Interaction Design
Client Management
UX Researcher
Competitor Analysis
Comparable Analysis
UX Audit
Content Design
Wireframes
Key Activities
Company
UX Labs
problem
The client was not generating the desired leads, even with an optimized landing page and targeted digital marketing campaigns.
solution
We conducted a competitor and comparable analysis, alongside identifying usability issues within the lead generation funnel and the overall website.
impact
We redesigned the sitemap and focused on revamping the lead generation funnel, transitioning from a simple sign-up flow to a more engaging free trial experience. We also enhanced the content and information architecture by adding new sections and pages that align with industry standards, prompting user engagement and lead conversion.
takeaways
I learned how to leverage competitive and comparative analysis, especially with B2B clients, to optimize lead generation funnels. I also learned how strategic content and information design can effectively enhance the sales journey.
user summary
Small and medium-sized retailers sell a range of products, such as medicine, clothing, perfume, and groceries, both online and offline.
process
ux audit
We kicked off the project with a UX audit using Nielsen’s 10 Usability Heuristics to identify usability issues on the website.
competitor & comparable analysis
We ran an analysis of five local and international industry competitors. Our approach was to evaluate competitors' desktop & mobile experiences from three aspects: Visual Design, Interaction, and content.
UX research findings
The free trial sign-up process lacked clarity, presenting users with ambiguous options to either sign up or contact the sales team, with no clear indication that a free trial was available.
Additionally, the sitemap did not align with industry standards for labels and categories, and it lacked essential product information needed to engage and attract users.
sitemap
The new sitemap now includes main features, retail types, and a new page dedicated to the product, which was not present on the previous website.
content design
We set content objectives for each page based on user needs, guiding us to design targeted and relevant content. For example, the content objectives for this page were to:
Provide an overview of the retail type and how Rewaa can serve it.
Highlight features tailored to this specific retail type.
Explain the benefits Rewaa offers to this retail segment.
wireframes
deliverables
ux audit & competitor analysis report
I was primarily responsible for creating high-fidelity wireframes, using elements and colors directly from the client’s design system.
We created wireframes for the entire website, including a free trial flow to enhance user clarity and engagement.
wireframes
The UI designs and design system were created by a dedicated UI designer.
ui designs & design system
client’s feedback
"They did an intensive competitor analysis with direct and indirect competition, which was incredible."
Although the client hasn't implemented the new UI designs, UX Labs delivered satisfying deliverables and services. The team maintained excellent communication on Slack, email, and phone calls. Above all, their UI/UX prowess was notable.