An Interaction Designer.
UX agency & marketing experience
solving usability problems with empathy and logic.
my design journey.
My admiration for product design stems from my passion for creating and problem-solving. In Marketing, I learned about Product Development and Experience Design but from a business approach.
After six years in Strategic Marketing, working in various industries such as Healthcare, Media, and Food & Beverage, and climbing the ladder to Senior Marketing Manager, I decided to quit my job to expand my customer-focused approach into a human-centered one. In 2021, I was selected for a Product Design Fellowship, where I learned about Design Thinking and produced a personal project.
In 2022, I landed a job as an Interaction Designer at UX Labs, a leading UX agency in Jordan and GCC, where I worked in Interaction Design and UX Research on projects across industries such as Real Estate, Fashion, E-commerce, Education, and Investment Fund
refelections from my journey.
Design is agile
In my previous job as an Interaction Designer, I worked on multiple projects across different teams, each with a completely different process. Some projects began with usability testing, some with assumptions, and others with concepts.
design is solving potential problems
In my previous role, I learned from my team that looking for potential problems, even after solving problems, is a method to ensure that we’re building a product with a one-size-fits-one design.
design decisions are key
Stakeholders and teams aren't always aware of existing problems and their effect on the experience. In my previous role, I learned the importance of design storytelling and the importance of explaining every design decision, especially to stakeholders, and I’m still learning every day.
Design for worst-case scenarios
I learned that solving problems for worst-case scenarios, by far more complex than normal scenarios, ensures that the experience is solid.
MFA Interaction Design @ SVA, NYC
Marketing Office // Medlabs Consultancy Group
2026
2024
Interaction Designer // UX Labs
2021
2022
Senior Marketing Manager // BWR MENA
Marketing Manager // BWR Jordan
Marketing Officer // Play 99.5
Marketing & Client Servicing // Roya TV
2015
